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Product description generator for handmade products

Write product descriptions in seconds, in your own brand voice.

Most AI writers start from a blank box. CraftWiseApp starts from your product: the ingredients in its recipe, its scent, and your brand voice. One tap writes your storefront description, and the same product gets an Etsy listing, SEO keywords, a social caption, a TikTok script and a launch email, all sounding like you.

AI writing is on every plan, including Free (50 AI uses to try it). Paid plans include 50 to 300 a month.

Real output: Kraken from The Soapbox & Farmstand, our founder's soap business, written in CraftWiseApp.
Product name ideas Every plan

Stuck on a name? Get eight at a time.

Naming a new scent can take longer than making it. Ask for ideas from inside the product, then steer the next round with a few words, like "more farmhouse" or "seasonal for fall." Tap one you like and it becomes the product's name.

Real name ideas for one of our founder's goat milk soaps.
AI photo enhancement Maker+

From a kitchen-counter photo to a listing photo

Upload the photo you took on your phone and tap Enhance. CraftWiseApp places the product in a styled scene that fits your brand, with the product name at the top and your website at the bottom.

Kraken soap bars photographed on a phone before enhancement
Before: the phone photo
The same Kraken soap after AI enhancement, in a sea-themed scene with the name at the top and the-soapbox.com at the bottom
After: enhanced in CraftWiseApp

AI can change small details, like the number of bars in the shot, so check the result before you use it. Each enhancement uses one of your plan's AI uses.

Why it's different

It starts with your recipe, not a blank page

With a general AI chat, you retype the ingredients, the scent and how you like to sound every single time, then fix what it got wrong. In CraftWiseApp, that information is already part of the product you set up, so the writing starts from the facts.

1

Your real ingredients

Pulled from the product's recipe, oils, butters, additives and all. The Etsy listing even includes the full ingredient list, ready to paste.

2

Your product's details

The exact product name, type, fragrance, scent family, your shop link and the story behind it. A bar soap reads differently from a body butter.

3

Your brand voice

Tone, signature phrases, favorite hashtags, words to avoid and examples of your writing. See a real brand profile.

One product, seven kinds of writing Every plan

Everything you'd write about a new product, in one place

Open any product's AI Content tab and pick what you need. These are real, unedited results for one soap.

Storefront description

For Shopify or your website

Introducing "Kraken," our mesmerizing Goat Milk Body Soap that transforms your everyday bathing ritual into a delightful escape. Crafted with intention, this artisan soap blends the nurturing goodness of locally sourced goat milk, luscious olive oil, and rich tallow, creating a silky glide that leaves your skin feeling truly pampered.

Read the full description

With a gentle lather, "Kraken" embraces the sultry fragrance of Arabian White Musk, harmoniously paired with the soothing earthiness of ground oats and the revitalizing touch of sea salt. Each wash unveils a wave of herbal splendor that transports you to a serene coastal garden, where the air is filled with hints of wild herbs dancing under the sun.

Our thoughtfully made formula includes kaolin clay for an extra touch of softness, while shea butter enriches your skin with its creamy, skin-loving properties. Just the good stuff. None of the weird stuff. This soap is free from overly complicated ingredients, ensuring that each bar feels as authentic as the artisanal craft that created it.

Indulge in a moment of rustic luxury as "Kraken" brings warmth and nostalgia into your home, reminding you to take time for yourself amidst life's hustle and bustle. Perfect for those who cherish handmade quality, this soap is a tribute to slow living and simple joys.

Bring the essence of a cozy farmhouse into your bath with "Kraken." It's not just soap; it's a bath time embrace. Discover the beauty of usage with our eco-friendly packaging, making every wash an intentional experience. Dive in today and let "Kraken" be your new favorite companion in self-care! 🌿✨

On Pro, push it straight to Shopify. See how.

Etsy listing

Copy each field into Etsy
Title

Herbal Goat Milk Body Soap "Kraken" - Artisan-Crafted, Nourishing Cleanse, Hand-Poured with Natural Ingredients

Tags (13)
goat milk soapherbal soapartisan soaphandmade soapnatural body washnourishing skincarecleansing soapgift for herself care giftrustic bathcozy showersea salt soapsmall batch
Materials

Olive Oil, Goat Milk, Tallow, Coconut Oil, Sodium Hydroxide, Shea Butter, Arabian White Musk, Kaolin Clay, Ground Oats, Sea Salt

Suggested category

Bath & Beauty > Bath > Soaps

Read the description and setup checklist

Dive into a treasure trove of relaxation with our "Kraken" Goat Milk Body Soap. Perfect for those who cherish nature's simplicity and the soothing touch of artisan-crafted skincare, this soap bathes your skin in nourishing comfort while gently cleansing away the day. Let the rich, creamy lather wash over you, transforming your shower into a soothing ritual that leaves you feeling refreshed and rejuvenated.

Infused with skin-loving ingredients like locally sourced goat milk and the warmth of shea butter, "Kraken" offers hydration and nourishment, while notes of Arabian White Musk wrap you in a cozy embrace. Ground oats and sea salt add gentle exfoliation, making each wash a delightful experience for your senses.

Handcrafted in small batches, this soap is a testament to our commitment to quality and wholesome ingredients. Packaged with love, it makes a beautiful gift for those who appreciate the art of self-care or want to treat themselves to everyday luxury. Just the good stuff. None of the weird stuff.

Full ingredients: Olive Oil, Goat Milk, Tallow, Coconut Oil, Sodium Hydroxide, Shea Butter, Arabian White Musk, Kaolin Clay, Ground Oats, Sea Salt

Setup checklist
  • Upload your product photo (Etsy allows up to 10)
  • Confirm your Etsy shipping profile is set up
  • Confirm you have a return policy template attached
  • Set listing to Manual renewal (avoids surprise $0.20 Etsy fees when a listing expires)

SEO

Title score 8/10

A score for your product name with tips to strengthen it, a meta description, and the phrases shoppers search for.

Meta description · Barista Bar

Experience daily luxury with our Barista Bar — a nourishing goat milk body soap infused with espresso and crafted to turn your bathing ritual into a comforting escape!

Keywords and tags
goat milk body soapartisan coffee soapmocha fragrance soapcoffee infused body cleanserlathering soap with espresso

Real output for Barista Bar, another of our founder's soaps.

Social media caption

Facebook & Instagram

🌊✨ Dive into the depths of luxurious cleansing with our "Kraken" Goat Milk Body Soap! Inspired by the mysterious beauty of the sea, this artisan-crafted bar is more than just a soap — it's an experience.

…Remember: just the good stuff. None of the weird stuff. Shop here: the-soapbox.com #HandcraftedSoap #GoatMilkBeauty #ArtisanSkincare #SlowLiving #CozyRituals #TheSoapboxAndFarmstand #KrakenSoap

Your shop link and favorite hashtags are added for you. More on social posts.

TikTok script

15 to 30 seconds
Hook

🌊🐙 Dive into the depth of luxury with our "Kraken" Goat Milk Body Soap!

Voiceover

🌱 Handcrafted with nourishing goat milk, rich olive oil, and creamy shea butter, "Kraken" envelops you in a gentle herbal embrace. ✨ Immerse yourself in the calming fragrance of Arabian White Musk, while the ground oats and sea salt exfoliate and refresh your skin with every wash. Just the good stuff, none of the weird stuff! 🧼✨ Experience everyday luxury that turns your shower into a cozy ritual.

On-screen text and call to action
On-screen text
  • Dive into Luxury 🐙
  • Goat Milk & Herbal Goodness 🌿
  • Just the Good Stuff 💚
  • Everyday Luxury Awaits ✨
Call to action

Ready to unveil your skin's softest secret? 🛁💖 Head to the-soapbox.com and grab your "Kraken" today! #ArtisanSoap #NaturalBeauty #CozyRituals

TikTok video idea

Scenes and shot list

Dive deep into the enchantment of the "Kraken" Goat Milk Body Soap, where rustic charm meets herbal indulgence — experience the luxurious lather that brings the ocean's beauty to your skin. 🌊✨

Scenes
  1. Enchanted ocean set-up. A cozy bathroom with seashells and driftwood; Kraken on a rustic wood stand.
  2. Ingredient focus. Goat milk, olive oil and coconut oil poured into a bowl, with "Goat milk magic 🐐" overlaid.
  3. Lathering ritual. Close-up of the creamy lather: "Just the good stuff. None of the weird stuff."
  4. Fragrance notes. Herbs and sea salt in a moody, botanical tableau.
  5. Final showcase. The bar tied with twine, in warm light.

Scene descriptions shortened here. The app also gives a clip list, a style and a caption.

Launch email and text message

Ready for your mailing list
Subject line

Unveil the Charm of "Kraken" – Limited Supply! 🐚

Preview text

Dive into luxury with our newest Goat Milk Body Soap, "Kraken"! 🌊

Email

Hey there, [First Name]!

We're thrilled to introduce our latest creation: "Kraken," a Goat Milk Body Soap that's ready to enchant your senses and elevate your bathing ritual. Crafted with nourishing olive oil, creamy goat milk, and rich tallow, this soap promises a soft creamy lather that cleanses and hydrates your skin with every use.

Read the rest of the email

Infused with the exotic notes of Arabian White Musk and a sprinkle of soothing ground oats for gentle exfoliation, "Kraken" is your ticket to an herbal oasis. The delightful combination of sea salt and kaolin clay transforms every wash into a mini getaway, while the light, comforting fragrance wraps you in a sense of pure tranquility.

Limited quantities are available, so don't miss out! Embrace everyday luxury with "Kraken" and transform your bathing experience today.

Shop now → the-soapbox.com

Text message (160 characters max)
🐚 Dive into luxury with "Kraken" Goat Milk Body Soap! Limited supply—don't miss out! Shop now: the-soapbox.com ✨

Real, unedited output from CraftWiseApp for The Soapbox & Farmstand. Always read AI writing before you publish it.

AI that saves typing

Less retyping, everywhere

The same AI allowance also gets your information in faster.

Recipe import

Paste a recipe as text, or upload a screenshot of it, and the ingredients and amounts are read in for you to check and save.

Invoice import

Upload a supplier invoice as a PDF or photo. Each line is matched to your stockroom with the price paid. More on inventory.

Not quite right? Try again

Don't love a result? Add a direction and try again. Descriptions, listings, captions and scripts are saved to the product, ready to copy whenever you need them.

Written with care

Keeps the claims where they belong

Soap and skincare makers have to be careful with words. One switch in your brand profile steers the AI away from drug-style claims like "heals," "cures" and "treats," and you can add your own list of words to avoid.

A good habit

AI writing is a fast first draft, not a legal review. Read each description before you publish it, and check labeling and marketing rules for your products with an official source such as the FDA's guidance on cosmetics.

Plans

AI writing on every plan

Every tool on this page works on every plan. Your plan sets how many AI uses you get. Paid plans have a 14-day free trial with no card required.

Free
50
AI uses in total
Hobby · $10
50
a month
Maker · $15
100
a month, plus photo enhancement
Pro · $35
150
a month, plus push to Shopify
Studio · $45
300
a month, or bring your own OpenAI key for writing

Each generation, name round, photo enhancement or import counts as one use.

Spend your evenings making, not writing.

Add a product once and its description, listing, captions and launch email are a tap away.

Start Free with CraftWiseApp

Questions makers ask

How is this different from asking ChatGPT?

You don't have to explain the product each time. CraftWiseApp already has its ingredients, scent and your brand voice, and it formats the result for where it's going, like Etsy's 13 tags or a 160-character text. The results are saved to the product.

Is it free?

Yes, you can try it free. The Free plan includes 50 AI uses in total. Paid plans include 50 to 300 a month, and each has a 14-day free trial with no card required.

Will it make medical claims about my soap?

Turn on the medical-claims switch in your brand profile and the AI is told to avoid words like "heals," "cures" and "treats." AI can still make mistakes, so read everything before you publish.

Does it work for candles and other products?

The writing is built for handmade bath, body and skincare products, and it adapts to the product type you set, from bar soap to body butter, lip balm or deodorant.

Will this get my listings to the top of Etsy or Google?

No tool can promise rankings. CraftWiseApp gives you a title score, keywords and tags based on what shoppers search for, which is a solid starting point. Good photos, reviews and your shop's history matter too.