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Craft show profit tracker

Know what every craft show really made.

Most makers estimate show profit with a booth fee and a rough guess at what their products cost. CraftWiseApp works it out from your real batch costs: every ingredient, fragrance and package, plus labor and overhead, for every item you sell.

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Free plan, no card needed. Or try a quick estimate first.

Spreadsheet vs CraftWiseApp

Stop rebuilding your spreadsheet before every show

In a spreadsheet, every number is one you typed and have to keep up to date. In CraftWiseApp, your costs live in one connected set of records, so you enter a price once and every recipe, batch and show that uses it does the math.

The spreadsheet way
fx=SUM(E2:E5)/B6
ABCD
1Ingredientoz used$/ozCost
2Olive oil91.80.1774=B2*C2
3Coconut oil68.40.2381=B3*C3
4Goat milk77.40.125=B4*C4
5Lye34.80.25#REF!
6Bars made48?
7Cost / bar=SUM(E2:E5)/B6
Did I update the olive oil price?
  • Type every ingredient price, then hunt down and retype it each time a supplier changes it
  • Copy the sheet for every recipe and repair the formulas that break
  • Guess how many bars a batch really made after cutting
  • Tally show sales by hand, then match each one to a cost
  • Do it all again before the next show
The CraftWiseApp way
Supplier invoiceRead for you
Upload it; CraftWiseApp reads the lines for you to check and match.
StockroomKept current
Price paid and stock on hand for every ingredient, fragrance and package.
Recipe costsOne click
Amounts × your stockroom prices, plus packaging, labor and overhead.
BatchAutomatic
Cost locked in when you make it, adjusted to your real yield. Stock is deducted.
Show salesAutomatic
Each sale matched to its batch, oldest first. On Pro, you can also import your Shopify sales report.
Show recapCalculated
Profit after booth fee and product costs, ROI, profit per hour and an A–F grade.

Enter a price once. Every recipe, batch and show that uses it keeps up.

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How it's calculated

From the price you paid for olive oil to the profit on one show

Your show profit is built from the same cost records you already keep for your products, so nothing is typed in twice and nothing is a guess.

  1. 1

    What you paid

    Ingredient, fragrance and packaging prices live in your inventory. Import a supplier invoice to update them, and every price change is kept in a history.

  2. 2

    What each batch cost

    Your recipe adds up materials, packaging, labor and overhead, with sales tax on materials if you want it. The cost is locked in when the batch is made, so later price changes don't rewrite history.

  3. 3

    What each item really cost

    Tell it how many bars you actually got after cutting, and the cost per item adjusts to your real yield, not the number you hoped for.

  4. 4

    What the show made

    Each item you sell is matched to its batch, oldest first, and taken out of stock. The recap shows profit after the booth fee and product costs, return on the booth fee, profit per hour and an A–F grade.

G
Goat Milk & Honey
Goat milk body soap
RecipeCostsBatches
IngredientUsed in batchUnit priceCost / barBatch cost
Olive Oil91.80 oz$0.1774 / oz$0.3394$16.29
Coconut Oil68.40 oz$0.2381 / oz$0.3394$16.29
Goat Milk77.40 oz$0.1250 / oz$0.2017$9.68
Tallow68.40 oz$0.0619 / oz$0.0881$4.23
Sodium Hydroxide34.80 oz$0.2500 / oz$0.1812$8.70
Honey Fragrance Oil4.00 oz$1.8500 / oz$0.1542$7.40
Total materials (48 bars per batch)$1.3040$62.59
Packaging (batch) · labels & bands$16.80
Labor (batch)$60.00
Overhead (batch)$18.25
Retail price (per bar)$12.00
Cost summary
Pretax cost per bar$3.28
Cost per bar (with 7% tax on materials)$3.40
Retail price$12.00
Profit per bar$8.60
Profit margin71.7%
Profit per batch (48 bars)$412.80
Example data. A product's Costs tab: every ingredient priced from inventory, plus packaging, labor and overhead. The $3.40 per bar is the cost used in the calculator below.

Every number on this screen comes from your records

The unit prices come from your stockroom. The amounts come from your recipe. One click pulls the current prices in, and the cost per bar, margin and batch profit follow.

When this batch sells at a show, its $3.40 per bar is the cost that show uses. You never retype it.

Free quick estimate

Deciding whether to book a show?

Get a rough answer before you pay the booth fee. Use a quick average, or list your products one by one and the calculator works out your average price and cost. Inside CraftWiseApp, every sale uses its own batch cost.

See it work with our numbers from The Soapbox.

How detailed do you want to be?

Your products, on average

The example: a three-day fair with a $350 booth, $290 of other costs (two hotel nights, gas, bags), and 300 bars of soap that sell for $12 and cost $3.40 each to make.

Estimated result
Estimated take-home profit
$1,940.00
You come out ahead after every cost, including what the products cost to make.
Sales
$3,600.00
Total costs
$1,660.00
Items to cover costs
75 items
Profit per hour
$80.83

You cover your show costs with item 75; the other 225 are profit.

Total costs = booth fee + other costs + (cost to make × items sold). Items to cover costs = how many sales pay for the booth fee and other costs; every sale after that is profit.

Want the real number? Track the show in CraftWiseApp and every sale uses its own batch cost.
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Before, during and after the show

Track every show from planning to profit

An estimate helps you decide whether to book. CraftWiseApp keeps the real record: what you packed, what you sold, and whether the show was worth going back to.

Plan each show

Date, setup time, booth size and booth fee for every market, fair and pop-up, on one calendar.

Pack from a list you build once

Keep a master gear list (tables, cash box, card reader, bags) and check it off for each show.

Log sales and grade the show

Record what sold, and get a profit recap with an A–F grade based on return on your booth fee, plus a note on whether you'd go again.

Past events2026 season
Oct
3
Harvest Craft & Gift FairADo Again
Oct 3–4 · Fee $425.00 · Net sales $6,840.00 · Net $6,415.00
Event recap
Steady crowds both days. Sold out of Lavender Oat by Saturday afternoon; bring double next year.
Sep
19
Lakeside Makers MarketADo Again
Sep 19 · Fee $150.00 · Net sales $2,310.00 · Net $2,160.00
Aug
6
County Fair Artisan HallA
Aug 6–9 · Fee $600.00 · Net sales $4,980.00 · Net $4,380.00
Jul
18
Downtown Night MarketD
Jul 18 · Fee $95.00 · Net sales $140.00 · Net $45.00
Event recap
Grade D · 47% return on booth fee · Poor — barely broke even
Example data. Past events with net sales, grades and recaps, as they appear in CraftWiseApp.

What to count in your craft show costs

The booth fee is the number everyone sees. These are the ones that quietly eat the profit:

  • What your products cost to make. Ingredients, packaging and labels for every item you sell. Not sure? Try the soap pricing calculator.
  • Getting there. Gas, parking, tolls and any overnight stay.
  • Show supplies. Bags, tissue paper, card reader fees, table or tent rental.
  • Your time. Profit per hour shows whether a long day paid you fairly.
Worked example

A three-day fair with a $350 booth plus $290 for two hotel nights, gas, bags and tissue is $640 to cover. Bars sell for $12 and cost $3.40 to make, so each sale covers $8.60. You need to sell 75 bars to cover the show costs; every bar after that is profit.

Stop guessing which shows pay off.

The free plan includes up to 10 events with packing lists and profit recaps.

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Questions makers ask

Is the calculator free?

Yes. It works right on this page with no account and no email address.

What does CraftWiseApp cost?

There's a free plan with up to 10 events. Paid plans start at $10 a month and include a 14-day free trial with no card required.

Can I compare all my shows side by side?

Every plan gives each show its own profit recap and grade. The side-by-side Event ROI report, which ranks all your shows by profit and ROI, is part of the Studio plan ($45 a month).

Where do the product costs come from?

From your own records. Each recipe is priced from your ingredient, fragrance and packaging inventory, plus the labor and overhead you set. Each batch keeps the cost it had when you made it, and sales at a show are matched to their batch. The cost and margin calculator is on the free plan.

Is it only for soap makers?

It was built by a soapmaker, and it works for anyone selling handmade products at markets and fairs: body butters, lip balm, shampoo and conditioner bars, and more.